Design Brief Checklist

The contents of a design brief are varied between different projects, so a checklist is more flexible during the real-life works.

  • Objectives of the Project
  • Target Audience
  • Competitors
  • Weaknesses
  • Product's Hard Attributes
  • Product's Soft Attributes
UX (user experience)
UI (user interface)
Physical Appearance 
Graphic Design (packages, logo...)
  • Design Members
CMF (colour, material, finishing)
  • Required Outcomes

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© 2020 by Yichen Sun.