Design Brief Checklist

The contents of a design brief are varied between different projects, so a checklist is more flexible during the real-life works.

  • Objectives of the Project
  • Target Audience
  • Competitors
  • Weaknesses
  • Product's Hard Attributes
Requirements 
Capabilities
Performance
Features
  • Product's Soft Attributes
UX (user experience)
UI (user interface)
Physical Appearance 
Graphic Design (packages, logo...)
  • Design Members
CMF (colour, material, finishing)
  • Required Outcomes